Works on WhatsApp and Instagram DM.
WhatsApp AI for Jewellery Brands
Jewellery is a considered purchase. Buyers spend weeks, ask about certification and settings, and want a studio visit before committing to a ₹1 lakh+ piece. Briskk AI answers every enquiry in 5 seconds, qualifies intent, and hands off to your consultant for the studio-visit close.
Not a BSP. Briskk AI is the AI Revenue Layer that sits on top of your existing WhatsApp setup.
Furnishka: furniture, high-AOV, walk-in motion.
3.3×
Conversion on the same ad spend
93.7%
Ad spend attributed to offline walk-ins
₹0
CRM cost (replaced prior stack)
Studio-visit motion applies the same chain: enquiry → qualified → studio booking → attributed ₹. The vertical changes; the mechanism doesn't.
Jewellery case studies are in flight. Furnishka is the closest published proof — same high-AOV motion, same offline terminal, same attribution chain. Ask us on the demo for the lab-grown and fine-jewellery pilot data.
The KPIs that matter for a studio-visit motion — not checkout speed.
Enquiry → consult time
Median time from first WhatsApp message to confirmed studio booking. Cuts the gap where high-intent buyers cool off.
Studio-visit booking rate
% of qualified enquiries that convert to a booked studio slot. Replaces 'add to cart rate' as the right KPI for this motion.
Consultant context handoff
Every walk-in arrives with the chat history, SKUs viewed, design language preferred, and budget signal. Your consultant closes warm, not cold.
Ad → studio → sale attribution
Every CTWA click carries a token through chat, booking, walk-in, and purchase. Revenue lands against the ad that sourced it — not against 'direct'.
Onboarding built for luxury-adjacent brands
- 2–3 week white-glove onboarding — your brand voice, SKU catalog, consultant handoff protocol, and studio-slot logic mapped before we go live.
- Dedicated brand-voice training — we don't go live until your founder has signed off on tone across 20 test conversations.
- Consultant co-pilot sessions — your studio team trains with the agent in parallel, so handoffs are already rehearsed on day one.
Frequently asked questions
Briskk AI is trained on your brand voice — brochure copy, studio-visit scripts, consultant chat logs. It opens with consideration, not discount language, and asks the same qualifying questions your consultant would ask. It is not a support chatbot; it is the first 5 seconds of a consult. You can tune tone to your studio.
Yes. The agent answers the initial enquiry in 5 seconds on WhatsApp or Instagram DM, qualifies intent (certification, budget band, studio vs. online preference), and hands the conversation to your consultant with full context. Your consultant walks in mid-conversation, not cold. The relationship stays with your team — the agent removes the 3-4 hour reply lag that kills high-AOV enquiries.
Negotiation is escalated to your consultant by default. The AI confirms the piece, the certification (GIA, IGI, SGL), and the current listed price, then flags the conversation as a negotiation so your consultant takes over with full buyer context (carat, clarity, setting, studio preference). You set the escalation threshold — price floor, AOV band, or keyword trigger.
Yes. The agent is trained on your Shopify catalog — solitaire, halo, three-stone, pavé, bezel, cluster — plus setting metals, carat ranges, and certification details. It can compare two pieces, answer questions about SI1 vs VS2, bridal vs trousseau, and recommend based on buyer preference. Catalog training takes 48 hours; updates sync in real time.
Yes. Briskk AI ships with a review mode — every outbound message sits in a consultant-approval queue before it is sent. You can run the first 2-4 weeks in full review mode, graduate to spot-check after your team trusts the tone, and revert to review mode anytime. Consultants always see the full conversation and can take over with one tap.
Your terminal action: book a studio visit — configured in your Impact Dashboard. Not hardcoded, not assumed. Your brand, your motion.
No per-message billing. No per-seat subscription. Pay per qualified enquiry — the unit aligned with how high-AOV motions actually convert.
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