Know exactly which ad brought the sale.
Every sale closes the loop: it tells your next ad what a real buyer looks like. That's the compounding cycle most WhatsApp tools never connect.
Your next ad
finds serious buyers
Sale closed
attributed to the ad
buyer signals → smarter ads
Every sale teaches your next ad what a real buyer looks like — live for Meta today, Google Ads next.
Briskk AI maps every CTWA click, WhatsApp reply, and store visit to the revenue it produced — then sends qualified-lead signals back to Meta via Conversions API (Google Ads next) so ad campaigns optimize for buyers, not clicks. Works for online sales, in-store visits, and hybrid journeys.
Your ad spend is up. Which ad actually closed a sale?
?
Without Briskk
The lead moves to WhatsApp and into a store — and the trail goes dark. You can prove a click, not a sale.
93.7%
With Briskk (Furnishka)
of sales traced from ad → WhatsApp → store visit → revenue, so every rupee of spend is accountable.
Furnishka, a 12-store furniture brand. Benchmarks are directional; real numbers vary by brand.
One trail, from the ad click to the sale.
Attribution follows the buyer the whole way — online, in-store, and back to the ad that started it.
Ad enquiry
the click you paid for
Qualify
serious buyers only
Follow up
until they walk in
Store visit
captured, not lost
Attribute
which ad closed it
Revenue
the payoff
Reply. Revenue. Attributed.
The Impact Dashboard maps every CTWA click, WhatsApp reply, studio visit, and rupee closed — against the ad that drove it. You see what converted, not just what got sent.
Pipeline by stage
Lead → Replied → Opportunity → Converted, with conversion% per stage.
Quick-response SLA
% replied within 2 hours against your team's target band.
Revenue by facility & staff
Attributed ₹ per studio, store, or consultant — with the ad that sourced it.
Apr 1 – Apr 19
Total Leads
196
↑ 48.0% vs prev period
Pipeline
₹13.8L
↑ 610.0% vs prev period
Weighted Pipeline
₹2.5L
↑ 1,189.0% vs prev period
Revenue (Sold)
₹15.2L
36 deals closed
Conversion Rate
18.0%
↑ 122.0% vs prev period
Active Leads
112
↑ 2.0% vs prev period
Team Usage
Active team members per day
Activity Trend
New customers per day
Sales Pipeline
From first contact to closed deal
- Lead2,778(— conv.)
- Open328(11.8% conv.)
- Replied2,223(80.0% conv.)
- Opportunity153(5.5% conv.)
- Quotation131(4.7% conv.)
- Interested82(3.0% conv.)
- Converted36(1.3% conv.)
Quick Response Rate
Target: 80% within 2 hours
3.3×
Conversion lift
93.7%
Ad attribution
₹0
CRM cost
"Same ad spend. Now I see which creative drove a store visit, which conversation closed a sale. Briskk closed the loop we didn't know was open."
Prateek · Co-founder, Furnishka
Read the full case studyCommon questions
Every CTWA click, WhatsApp reply, and store or studio visit — mapped to the revenue it produced. You see which ad, creative, and campaign led to a specific in-person visit and sale, not just which ad got a message started.
When a lead becomes a serious buyer and when a sale closes, Briskk sends those events back to your ad platform. The algorithm then optimizes toward people who actually buy, not people who just message — so your cost per real buyer drops over time.
Yes — that's the point. Briskk connects the in-store purchase back to the ad click that started it, so a walk-in or studio visit that closes at the counter still shows up in your attribution, not just your sales register.
Signal-back to Meta is live today. Google Ads is on the roadmap. Reporting and attribution cover any traffic source — Click-to-WhatsApp ads, website chat, and organic — regardless of platform.
No. Briskk works on top of your existing WhatsApp number and provider, and reads the ad context your CTWA campaigns already pass — no migration, live in days.