From blind spots to full visibility.
Furnishka had no idea where leads were leaking. Now they see everything — in real time.
₹347.7L
Revenue tracked
Full revenue visibility — finally.
Every lead, every follow-up, every conversion tracked in one view. ₹347.7L revenue with 27% conversion rate and a 2-day average sales cycle.
Live dashboard · Sensitive data masked · Feb 1 – Mar 15, 2026
51 staff. Zero training. CRM gone.
Freshsales → WhatsApp. Everything happens where staff already work.
Before Briskk
After Briskk
"Earlier I had to switch between apps, remember who to call, check CRM. Now everything is on WhatsApp. I capture a lead in 30 seconds. The system reminds me who to follow up. I just sell."
Afzal
Store Manager · Furnishka, Banaswadi Flagship Store
Your WhatsApp is a black box. BSP tools enable messaging. Briskk adds intelligence.
See your numbers like thisEvery ad click. Tracked to a conversation.
One week in March · 11 creatives · 599 unique users by phone
Daily ad-click volume vs engagement
Bar = unique users from ads · Line = engagement rate
| Day | Users | Engagement % |
|---|---|---|
| Day 1 | 3 | 100% |
| Day 2 | 53 | 69.8% |
| Day 3 | 77 | 70.1% |
| Day 4 | 71 | 71.8% |
| Day 5 | 60 | 75% |
| Day 6 | 104 | 64.4% |
| Day 7 | 100 | 68% |
| Day 8 | 94 | 61.7% |
| Day 9 | 45 | 66.7% |
Which creatives engage?
Green≥70% · Amber≥60% · Red<60%
| Campaign | Users | Engagement % |
|---|---|---|
| Retargeting – Din… | 91 | 63.7% |
| Sofa-cum-bed – Ho… | 86 | 73.3% |
| Marble – All BL… | 71 | 73.2% |
| Recliner – Hos… | 60 | 68.3% |
| Sofa Carousel – JP… | 58 | 77.6% |
| Sofa v2 – Hos… | 48 | 64.6% |
| Dining Sets – Hos… | 39 | 76.9% |
| Custom – All BL… | 32 | 53.1% |
Tracking coverage
561 / 599 users attributed to a campaign.
ad → chat → store visit
| Status | Phones | % |
|---|---|---|
| Attributed | 561 | 93.7% |
| Untracked | 38 | 6.3% |
Weekly conversion: 3.3× lift
Same traffic source. Previous vendor → Briskk Product Agent.
| System | Rate |
|---|---|
| Previous vendor | 0.24% |
| Briskk Product Agent | 0.79% |
0.24%
Previous weekly
0.79%
Briskk weekly
"We were spending the same on ads but had no idea which creative drove a store visit. Briskk closed that loop. Now I see: this ad, this click, this conversation, this sale."
Prateek
Co-founder · Furnishka
Two agents. One WhatsApp number.
BSP tools enable messaging. Briskk adds the intelligence layer.
Product Agent
Ad click → AI conversation → store visit booked. Every click attributed.
Lead Agent
Walk-in → 30s WhatsApp capture → AI follow-up. No app switching.
Shared Brain
Online ad click + in-store walk-in = one unified customer profile.
Your ads are working.
Your follow-up isn't.
WhatsApp is a revenue channel, not a messaging tool.
15 minutes. Your data. No deck.