Lead leakage is killing your revenue.
Most D2C brands lose 40-60% of their WhatsApp leads due to poor follow-up and disconnected systems.
Before Briskk
- Walk-in leads get lost after they leave the store
- Staff manually log leads in CRM (or forget)
- Online customers ask product questions, never buy
- Follow-ups happen manually (or not at all)
- No way to track which leads convert
After Briskk
- Every walk-in gets auto-captured and followed up on WhatsApp
- Staff use a simple WhatsApp chatbot to log leads in 10 seconds
- Product Agent answers questions, shares catalog, closes sales
- Automated follow-ups based on lead behavior
- Full funnel visibility: who came in, who bought, what worked
Briskk plugs this leak
Two AI agents share one unified database. Your staff captures walk-ins via Lead Agent (a simple WhatsApp form). Your customers get instant product help via Product Agent (synced with Shopify). Both agents remember every interaction, follow up automatically, and sync to your CRM. Zero leads slip through.
Two agents. One shared brain.
Furnishka uses both agents, fully synced with Shopify and their CRM.
Product Agent
Customer-facing
- Answers product questions 24/7
- Shares catalog, compares items, checks inventory
- Personalized recommendations based on preferences
- Guided buying journey with upsells and cross-sells
Lead Agent
Staff-facing
- 10-second lead capture via WhatsApp chatbot
- No app downloads, no training required
- Instant sync to CRM (ERPNext, Freshsales)
- Auto-triggers Product Agent follow-ups
Shared Brain
Unified intelligence layer
- One database for all leads and interactions
- Real-time Shopify product sync
- Cross-channel context (in-store + online)
- Smart follow-up triggers based on behavior
- Unified analytics dashboard
- CRM integration
INTEGRATES WITH
Two Agents, One Brain, Zero Leakage.
Built for brands where every lead matters.
Furniture & home brands with showrooms
High-ticket D2C brands on Shopify
Omnichannel retailers using WhatsApp
Electronics (coming soon)
About Furnishka
Furnishka is a premium furniture brand with both online presence and physical showrooms, serving customers across multiple channels.
What changed with Briskk
What Briskk automated
- Instant replies to high-intent enquiries
- Product discovery + comparisons on WhatsApp
- Structured lead capture (requirements, budget/timeline, delivery constraints)
- Sales staff reminders + follow-up SLAs
- Human takeover when needed
Why it worked
- Faster first response on CTWA + website enquiries
- No lead leakage after store walk-ins
- Consistent qualification + handoff
Pilot period; directional metrics.
Pilot outcomes (directional)
During the pilot phase, Furnishka observed improvements in lead capture and follow-up consistency. Key observations include better staff adoption due to WhatsApp's simplicity and increased customer engagement through automated Product Agent interactions.
Note: Furnishka is in pilot phase. Detailed metrics will be shared upon completion of the full rollout.
What's next
Furnishka plans to expand the deployment across all showroom locations and explore enterprise features including custom integrations, advanced analytics, and white-label options for their sales team.