3× more conversion into sales revenue after handover
In Briskk AI-assisted selling, chats handed to Furnishka's store staff converted to sales about three times as often as chats that were not handed over.
- Chats not handed to staff1×
- Chats handed to staff (Briskk AI-assisted selling)about 3×
The AI hands over shoppers who look interested, so this shows association, not that the handover caused the sale. Matching by phone can miss buyers who use another number. How we measure
What did Briskk change for Furnishka?
Briskk AI replaced a reply time of about a day with an immediate response. It qualifies each enquiry against Furnishka's own criteria and hands interested shoppers to store staff on WhatsApp with a short brief, so staff no longer need a separate CRM for follow-up.
Before Briskk
- 1
WhatsApp enquiry
- 2
Delayed reply
About a day (company-reported)
- 3
Separate CRM
- 4
Manual follow-up
- 5
Unclear outcome
- Staff switching applications
- Limited lead prioritisation
- Weak link between the conversation and the store outcome
With Briskk
- 1
WhatsApp enquiry
- 2
Immediate response
- 3
AI qualification
Using Furnishka's criteria
- 4
Contextual staff handover
- 5
Follow-up
- 6
Attributable outcome
Where matching is supported
- WhatsApp-native staff workflow
- Automated follow-up
Illustrative journey. Not every enquiry completes every step.
From blind spots to full visibility.
Furnishka had no idea where leads were leaking. Now they see everything — in real time.
27%
of tracked leads converted
Full revenue visibility — finally.
Leads, follow-ups and store sales matched to ad-click customers, tracked in one view. 27% of tracked leads converted (a different measure from the weekly enquiry-to-conversion rate below), with a short average sales cycle.
Live dashboard · Sensitive data masked · How we measure
Whole store teams. Zero training. CRM gone.
Freshsales → WhatsApp. Everything happens where staff already work.
Before Briskk AI
After Briskk AI
"Earlier I had to switch between apps, remember who to call, check CRM. Now everything is on WhatsApp. I capture a lead in 30 seconds. The system reminds me who to follow up. I just sell."
Afzal
Store Manager · Furnishka, Banaswadi Flagship Store
Your WhatsApp is a black box. BSP tools enable messaging. Briskk AI adds intelligence.
See your numbers like thisEvery ad click. Tracked to a conversation.
A nine-day sample · multiple creatives · unique users matched by phone
Daily ad-click volume vs engagement
Bar = unique users from ads · Line = engagement rate
| Day | Engagement % |
|---|---|
| Day 1 | 100% |
| Day 2 | 69.8% |
| Day 3 | 70.1% |
| Day 4 | 71.8% |
| Day 5 | 75% |
| Day 6 | 64.4% |
| Day 7 | 68% |
| Day 8 | 61.7% |
| Day 9 | 66.7% |
Which creatives engage?
Green≥70% · Amber≥60% · Red<60%
| Campaign | Engagement % |
|---|---|
| Retargeting – Din… | 63.7% |
| Sofa-cum-bed – Ho… | 73.3% |
| Marble – All BL… | 73.2% |
| Recliner – Hos… | 68.3% |
| Sofa Carousel – JP… | 77.6% |
| Sofa v2 – Hos… | 64.6% |
| Dining Sets – Hos… | 76.9% |
| Custom – All BL… | 53.1% |
93.7% of ad-click users linked to a campaign
Users linked by phone number.
linked to a campaign
| Status | % |
|---|---|
| Linked to a campaign | 93.7% |
| Not linked | 6.3% |
Weekly conversion: 3.3× lift
Same traffic source. Previous vendor → Briskk AI.
| System | Rate |
|---|---|
| Previous vendor | 0.24% |
| Briskk AI | 0.79% |
0.24%
Previous weekly
0.79%
Briskk AI weekly
"We were spending the same on ads but had no idea which creative drove a store visit. Briskk closed that loop. Now I see: this ad, this click, this conversation, this sale."
Prateek
Co-founder · Furnishka
Two agents. One WhatsApp number.
BSP tools enable messaging. Briskk AI adds the intelligence layer.
Product Advisor
Ad click → AI conversation → store visit booked. Every click attributed.
Staff Handover
Walk-in → 30s WhatsApp capture → AI follow-up. No app switching.
Shared Brain
Online ad click + in-store walk-in = one unified customer profile.
How we measure
- Weekly conversion
- Conversions as a share of weekly enquiries (the denominator is weekly enquiries). The previous vendor figure came from Furnishka's records.
- Tracking coverage
- The share of ad-click users linked to a campaign by phone number.
- Sales tracked
- Store sales matched to ad-click customers.
Your ads are working.
Your follow-up isn't.
WhatsApp is a revenue channel, not a messaging tool.
15 minutes. Your data. No deck.