Stop reporting CPL. Start delivering qualified pipeline.
For Indian agencies running Meta, Google, and CTWA campaigns for high-AOV retail clients. Become the agency that reports CPQL and store visits — and walks into every QBR with attribution instead of excuses.
You hit the CPL. You still lose the account.
Your CPL is green. The client still churns.
You hit the CPL target every month, but the client's sales team calls the leads junk — so renewal is a fight you can't win with ad-manager data.
WhatsApp is a black box.
Once a lead leaves the ad and enters a WhatsApp chat, you lose the thread. You can't prove which creative drove a store visit or a sale — so you can't defend a budget increase.
Ad Manager and the CRM never reconcile.
Your reporting lives in Meta/Google. The "did it actually sell" truth lives in the client's CRM or store register. Every QBR is a credibility problem, not a growth conversation.
The retainer-defense layer under your campaigns.
Qualify to the client's own rules
You and the client's sales team define what counts as a qualified lead together — budget, timeline, product fit. Their team stops calling your leads junk because they set the bar.
Feed the signal back to the platform
Qualified-lead and sale events go back to Meta so campaigns optimize toward buyers, not clicks — your CPQL drops over time, not just your CPL. (Google Ads next.)
Budget-defense reporting for the QBR
Show the client ad → WhatsApp → store visit → revenue, reconciled to their CRM. Walk into the renewal with attribution, not excuses.
The same loop you'd put in a QBR.
Ad click → qualify to the client's rules → store visit → revenue — with the sale fed back to the ad platform so the next campaign finds more buyers.
Ad enquiry
the click you paid for
Qualify
serious buyers only
Follow up
until they walk in
Store visit
captured, not lost
Attribute
which ad closed it
Revenue
the payoff
Earn on the qualified pipeline you deliver — not a flat referral fee.
Onboarding
one-time setup · ₹ set on a call
Platform fee
small, to keep a client live · ₹ set on a call
Per qualified lead
your primary earnings · ₹ set on a call
Onboarding and platform fees are nominal; the core of what you earn is tied to the qualified pipeline you deliver — the same outcome-aligned engine Briskk runs on, not a flat retainer. We don't publish partner rates — the split is set with you directly so it fits how you bill your clients.
What a QBR looks like with attribution.
93.7%
sales traced to the ad
3.3×
conversion lift, same spend
₹0
CRM cost to the client
"Same ad spend. Now I see which creative drove a store visit, which conversation closed a sale. Briskk closed the loop we didn't know was open."
Prateek · Co-founder, Furnishka — a brand an agency could run
Read the full case studyBenchmarks are directional; real numbers vary by brand.
Partner questions
Defend it. Briskk is the attribution and qualification layer you put under your existing campaigns — it gives you the QBR story (CPQL down, store visits up, revenue traced to your ads) that keeps the client renewing. It is not a media-buying service and does not replace what you do.
When a lead is confirmed qualified and when a sale closes, those events are sent back to Meta via its Conversions API, so the algorithm optimizes toward people who actually buy. This changes campaign optimization, not just the report. Google Ads support is on the roadmap.
Partners earn on the qualified-lead engine — not a flat referral fee bolted on the side. There's a nominal one-time onboarding/setup fee and a nominal platform fee; the primary economics are tied to the qualified pipeline you deliver. Exact figures are set with founders on a partner call (see below).
Because the criteria are defined with that sales team, not imposed by a vendor. A lead only counts as qualified when it meets the bar they agreed to — so "junk leads" stops being the renewal conversation.
Nothing structural. Briskk runs on the client's existing WhatsApp number and reads the ad context your CTWA campaigns already pass. No migration; live in days.